Empowering digital transformation in the Middle East
About iEx Commerce
iEx Commerce, a venture of Taawun Al Khair Holding Company (LLC), is at the forefront of digital transformation in the Middle East. We develop innovative e-commerce marketplaces, including Tajir Baba for SMEs and Tajir-n-Tajir for B2B & B2C trade.
Our vision extends to manufacturing locally branded home appliances and creating a communication and social media inspired super app for the Arab world. With a focus on empowering businesses through technology, we're committed to driving economic growth and fostering digital innovation across the GCC region.
Our comprehensive solutions cater to diverse needs, from small businesses to large enterprises, positioning us as a key player in the region's digital future.
Our Vision and Mission
Vision: To be the leading force in digital transformation across the Middle East, empowering businesses of all sizes with innovative, Arabic-first technology solutions that drive economic growth and shape the future of commerce in the region.
Mission: At iEx Commerce, our mission is to revolutionise the digital landscape of the Middle East by:
Developing cutting-edge e-commerce platforms that connect businesses to the global marketplace
Creating user-friendly, Arabic-first digital solutions that cater to local needs and preferences
Fostering innovation in manufacturing and technology to support economic diversification
Empowering SMEs with accessible tools for digital growth and success
Building a comprehensive digital ecosystem that enhances how people communicate, shop, and conduct business
Continuously evolving our offerings to meet the changing needs of businesses and consumers in the region
Through these efforts, we aim to accelerate digital adoption, drive economic prosperity, and position the Middle East at the forefront of the global digital economy.