Empowering digital transformation in the Middle East

iEx Commerce, a visionary venture under the umbrella of Taawun Al Khair Holding Company (LLC), stands at the forefront of digital transformation in the Middle East. Our mission is to revolutionise the way businesses operate in the digital space, providing innovative solutions that cater to the unique needs of the GCC market. From empowering SMEs to facilitating large-scale B2B & B2C trade, iEx Commerce is committed to driving economic growth and fostering technological advancement across the region.

Our Initiatives:
  1. E-commerce Marketplaces:

    • Tajir Baba: An all-in-one platform designed to help SMEs transition into the digital world. Tajir Baba offers website building, e-commerce functionality, and digital marketing tools, all tailored for Arabic-speaking businesses.

    • Tajir-n-Tajir: This B2B platform facilitates trade between businesses across the region, offering a comprehensive Arabic-language interface.

  2. Manufacturing: We're expanding into the manufacturing sector with plans to establish a home appliances assembly unit in Saudi Arabia. This initiative aims to produce locally branded, "Made in Saudi Arabia" air conditioning and refrigeration products. Our goal is to cater to both retail and government sectors, with future plans to export these products to other GCC countries.

  3. Technology Innovation: Our most ambitious project is the development of a communication, fintech, and social media-inspired super app for the Saudi and Middle Eastern markets. This comprehensive platform will integrate:

    • Communication tools

    • Marketplace functionality

    • Social media features

    • Digital identity management

    • Payment gateway

    • E-commerce capabilities

    This super app aims to create a unified digital ecosystem for users across the Arab world, revolutionising how people interact, shop, and conduct business online.

person using laptop
person using laptop
Our Approach:

At iEx Commerce, we believe in the power of localisation. While we draw inspiration from global tech giants, our solutions are built from the ground up to serve the specific needs of the Middle Eastern market. This includes full Arabic language support, integration with local payment systems, and adherence to regional business practices and cultural norms.

Alignment with Regional Goals:

iEx Commerce's initiatives are closely aligned with key regional objectives, such as Saudi Vision 2030. By empowering local businesses, fostering digital innovation, and contributing to economic diversification, we play a crucial role in the technological and economic advancement of the GCC region.

Future Outlook:

As we continue to grow and expand our offerings, iEx Commerce remains committed to pushing the boundaries of what's possible in the digital realm. We envision a future where businesses of all sizes in the Middle East have access to world-class digital tools and platforms, enabling them to compete on a global stage.

Through our diverse portfolio of initiatives—from e-commerce marketplaces to manufacturing and cutting-edge app development—we're not just adapting to the digital future; we're actively shaping it. Join us as we embark on this exciting journey of digital transformation in the Middle East.

Management Team

Dr. Abdullah Alsaneea

Chairman, Taawun Al Khair Holding Company (LLC)

With a background in medicine and extensive experience across various industries, Dr. Alsaneea brings strategic insight and business acumen to iEx Commerce. As Chairman of Taawun Holding, he provides high-level guidance, leveraging his vast network of government and industry connections. His expertise in building companies from scratch and establishing robust governance structures is invaluable in scaling iEx Commerce and aligning its initiatives with Saudi Vision 2030 and broader regional development goals.

Umer Abdul Ahad

Vice-Chairman, Taawun Al Khair Holding Company (LLC)

Mr. Umer brings over 25 years of experience in IT, telecommunications, and business management to iEx Commerce. His leadership roles in globally recognized companies, including Microsoft, have honed his skills in optimising operations for Fortune 500 companies and high-profile government entities. As Vice Chairman of Taawun Holding, he oversees the technological aspects of iEx Commerce, ensuring the development of scalable, efficient platforms. His expertise in data centre construction and system integration is crucial in building robust e-commerce and digital solutions.

Shaniur T I M Nabi

Chief Growth Officer (CGO), iEx Commerce

With over 23 years of experience in technology, operations, and growth strategies, Shaniur leads iEx Commerce's expansion and innovation initiatives. His diverse background, including roles as President of Haier Bangladesh and CEO of Connect Seven Solution, equips him with a unique perspective on emerging markets and digital transformation. As CGO, Shaniur drives the development of cutting-edge e-commerce platforms, AI-powered solutions, and market expansion strategies. His expertise in forming high-performance teams and navigating diverse cultural contexts is instrumental in positioning iEx Commerce as a leader in the GCC's digital landscape.

Our Location

Located in Saudi Arabia, we serve local SMEs with diverse IT and eCommerce solutions, connecting them to both local and international markets.

Address

Office 301, Level 3, Usman Bin Afan Road, Exit 7, Al Izdihar, Riyadh 12487, Saudi Arabia

Hours

9 AM - 5 PM

Phone

+966-11-2494946